Draw up a running plan, set yourself a goal and buy a pair of GEL-PHOENIX men’s running shoes to help get you there. You'll get the stability you need to tackle longer distances, and these technology-packed trainers really back you up as you start to tire late into a run.

Ideal for overpronators, the GEL-PHOENIX 8 gives superb support thanks to its high-tech design, and will take you all the way from building up basic fitness to tough competition training.

• Pound the pavements for the first time with GEL cushioning in the front and back
• Aim for your first race and stick to your long-term running plan
• Get today’s runner's look thanks to the contemporary style.